There’s something poetic about this year’s US Olympic committee’s slogan: Amazing Awaits
Amazing awaits. It is not only a double assonant pair, but it has used amazing as a noun and dropped the article. How poetic is that? The amazing awaits, or something amazing awaits might be the more common sighting of these words together, but even then it begs the question, who does it await? And a subject will usually come into play. Something amazing awaits us. But no, it’s condensed, it sounds good, and is an interesting way that makes you pause for a moment and think about the words and how they work together. Good job US Olympic planning committee. It’s better than the official Games slogan”One World, One Dream” which sounds like a Nas song (I only got one world, one dream to make this gold medal bling!) And it’s definitely better than their original slogan: Mediocrity Awarded.